Behind every great company is a visionary who sees a better way to solve real-life challenges. Simple Ending, one of Dallas’s most trusted online divorce platforms, was founded by Jill L. Coil—a respected family law attorney whose experience, compassion, and dedication to helping families shaped the very foundation of this innovative service.
A Passion for Making Divorce Easier
Jill L. Coil’s journey began long before Simple Ending came to life. As the founder of CoilLaw, one of Utah’s leading family law firms, she spent years guiding clients through complex divorce and custody cases. Through this experience, Jill witnessed countless families struggling with the cost, confusion, and emotional strain of the traditional divorce process.
She recognized a serious gap in the market: many couples didn’t need extensive legal representation but still required accurate, enforceable, and well-drafted legal documents. Out of this realization, Simple Ending was born—a service built to simplify the process without sacrificing professionalism or legal quality.
The Birth of a Simpler Solution
Simple Ending was designed to be an online platform that bridges the gap between do-it-yourself divorce kits and high-cost legal representation. Jill’s goal was to empower individuals with the tools, guidance, and knowledge needed to complete a divorce properly while avoiding unnecessary legal expenses.
Her approach was rooted in three essential values—Educate, Empower, and Elevate.
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Educate: Teach users about the divorce process and help them understand their state’s laws.
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Empower: Give people control over their own divorce journey, enabling them to make informed decisions confidently.
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Elevate: Support clients in moving forward peacefully, with dignity and a clear path to a fresh start.
These values remain the cornerstone of everything Simple Ending offers, ensuring that every client feels informed, supported, and secure throughout the process.
Legal Experience Meets Compassion
Jill’s deep understanding of family law is what makes Simple Ending unique. Her team knows that the wording of legal documents matters. Poorly written divorce agreements can cause serious problems later, from child custody disputes to financial misunderstandings.
That’s why Simple Ending’s professionals focus on creating accurate, court-ready documents that stand the test of time. The platform eliminates ambiguity and ensures that every provision is enforceable. Jill’s belief is simple: a properly prepared divorce decree today saves families emotional and financial hardship tomorrow.
A Founder with Heart and Vision
Outside of her professional life, Jill is a dedicated mother of four who values family above all else. Her experiences as both a parent and an attorney have shaped her compassionate perspective on divorce. She knows firsthand that ending a marriage is not just a legal process—it’s a personal one that affects the lives and emotions of everyone involved.
Through Simple Ending, Jill combines her legal expertise with a sincere desire to make life easier for families going through separation. Her goal is to help clients not just complete their divorce, but truly begin a new chapter of life with confidence and peace of mind.
Why Simple Ending Stands Out
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Professional guidance without the high cost of attorneys
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Accurate, legally sound divorce documents
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A guided online process that simplifies every step
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Transparent pricing and clear communication
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Trusted legal experience from one of the nation’s leading family law professionals
Under Jill’s leadership, Simple Ending has grown into a trusted name in online divorce services. Her vision continues to inspire the company’s mission—to make divorce not only more efficient but also more humane.
Contact Information
Simple Ending
2650 Washington Blvd, Suite #201
Ogden, UT 84401
Phone: +1 (801) 695-9530

